Tell us WHY, not WHAT

How to successfully approach future development, take into account all the necessary requirements, it is better to reveal the meaning of its product, to designate the requiremental purpose and not mistaken with the estimation of the budget.
book cover

Our main goal is to conduct a detailed interview
to your business.

We actively participate in the feasibility of customers to understand what the client wants and needs. Then we impose these goals to the strategy, resources, budget and implementation schedules.

First question - Why?

We understand why a project is happing and is starting.

Second - Goals

We focus on specific and measurable goals that are realizable.

Third - Who?

We determine those who influence the goals and who, what competencies we need.

Fourth - What?

Let's think about what we need to achieve the goals, using different data, taking into account the users.

Fifth - How?

We are looking at how to accomplish this. It's important to combine prioritization and proof-of-concept.

Sixth - Strategy

Based on all of the above, we recommend a suitable strategy.

Let's specific with goals.

  • Measurable goals with not specific goals.
  • Measurable goals with specific goals.
  • Clients original goal.
  • Specific, measurable goal that supports the business objective.
  • To look at the entire realm of influencers
  • Identifying who will participate in it.

What do we need to achieve the goals?

This phase of discovery acts as a reality check, especially if a client comes to us with a really precise vision of what he wants. It’s showing that there are more impactful or efficient ways to achieve client business’s goals than they realized. Lets's consider three techniques.

Impact mapping

This strategic planning technique draws a straight line from the goal through the who to the what.

Focus on users

Direct work with users, identifying all the required values.

Data to drive decisions.

We need to close all questions regarding the project when forming a strategy.

Let's summarize the above

This WHY > GOALS > WHO > WHAT > HOW approach to a design and development problem leads us to a number of scenarios and strategies we can implement depending on budget, timeline, and access to resources.

Infirst - Why?

More easily onboard users who have already set up registries with retailers.

Second - Goals

Increase conversion rate from 25% to 45% by year end.

Third - Who?

Users from existing retailers; product team; user acquisition team.

Fourth - What?

Ability to import existing registries from the most popular retailers.

Fifth - How?

Create a budget-friendly proof of concept that collects retailer data.

Sixth - Strategy

Implement a proof of concept that looks like an auto-import tool — but a small team will manually scrape and rebuild existing registries.

Transform you vision and approach on the project


1. Why is the project happining?

2. Get specific with required goals.

3. Who has impact on goals?

4. What do they need?

5. How can we make it happen?

About StartLightSoft IT company

StartLightSoft is a software development studio with more than 4 years of experience. Our main goal - building strategic long-term partnerships with clients and providing good quality services at all stages of the application development lifecycle. Customers value professionalism, work ethics, and dependability as is evidenced by our longstanding experience.

Our values are in high-quality project development, long-term cooperation, qualified management and satisfied customers. We build effective teams for clients who stick into the project and become an integral mechanism of the product life cycle. Our programmers are located in large cities of Ukraine, because we care about the comfort of our team.